Friday, February 28, 2014

Step into Charm's RUUM this Spring!

RUUM American Kid's Wear is a fresh new brand for kids.  It's one of Charm's favorite places to shop, and because the company was just founded in 2013 it is also one of our best-kept fashion secrets!  She loves the fun, bold, trendy pieces and I love the cute, comfortable, durable clothing and shoes at affordable prices.  Their new spring collections for girls (adorably named Luminescense, Arizona Dreams & Sweet Street) boasts bright vivid colors, fun prints, bold verbiage graphics with hints of sparkle and shine.  

Charm and I both were equally impressed when the new spring lines were launched online at +RUUM American Kid's Wear, however, when we visited the store (at The Mall of Columbia) we were completely wowed!  Here are a few of the outfits and accessories she just had to have! 

First up... Charm is wearing a trendy sheer pocketed top with cuffed sleeves (which can also be worn as a long sleeve blouse).  She has a it paired with a pair of super cute cuffed denim shorts, a slim leather belt, and an adorable pair of cotton candy colorblock classic sunglasses to add the perfect pop of color with the coordinating jadite and pink!  No outfit is complete without the perfect pair of shoes and this looked was complete with pair of brown western booties.





Next...  Charm is styling in a pair of pale blush Aztec skinny jeans, a neon peach tank and basic denim jacket cuffed perfectly for spring.  She also completed this look with the brown western booties that she simply adores!

 

The New Wave, Sundance & All American Collections for boys are just as hot and trendy, so by all means... if you have a little fellow - stop by +RUUM American Kid's Wear
Also, please tell us what you think about these looks and others you find at RUUM!  Happy Shopping!
- Charm's Mom